Marketing your Field Service business when times are tough

It’s not an easy time to run a Field Service business in the UK. Energy bills are set to increase by at least 45 to 50 percent in April, interest rates will continue to rise this year and next year, and the cost of living crisis will carry on into 2023, placing an extraordinary burden on consumers. With less money to spend, your customers may stop using your services to cut costs.

If you’re looking for a way to secure the survival of your Field Service business, consider increasing your marketing efforts. Marketing may seem like an unnecessary expense when times are tough, but the benefits can help your business thrive during a difficult period.

Boost brand awareness

Increase your digital presence and boost your brand awareness with the right marketing strategy. As people and businesses start spending less money, you may lose existing customers, so it’s important to show potential customers who you are and what your Field Service business can offer them. Use organic and paid advertising on social media to reach customers who don’t know your brand or who you wouldn’t usually reach with other forms of advertising.

Increase leads and sales

To prevent a decrease in revenue, use marketing to increase leads and sales. Marketing offers many lead generation opportunities, including paid advertising and retargeting, social media, content creation, email marketing, and referral marketing. You can also use your website to create interest and generate leads. Make sure your contact details are easy to find, create strong call-to-action buttons, and create online forms to collect your prospects’ contact details.

Build relationships with customers

Use marketing to build relationships with your current customers during this challenging time. One of the best tools to build relationships with customers is social media. Ask your audience questions and use their feedback to improve your service. Start a blog and share the content on your social media platforms. Write content that encourages engagement and starts a positive conversation about your business online.

Find affordable ways to market your business

You don’t need to increase your marketing budget to increase brand awareness, get leads, and build relationships with customers. With online platforms like social media, email, and your website, there are many affordable ways to market your business.

Share more content on social media

Use this opportunity to start sharing more content on your social media platforms. Sharing more content will help you get new followers and increase your reach online. Make a point of sharing content that your customers will find interesting and relevant to your industry. Thought-provoking content will encourage people who follow your social media pages to think about your service and how it can add value to their lives. Keep your finger on the pulse, and share content focused on trending topics to get more likes, shares, and comments.

Use email marketing to build relationships and get leads

Use email marketing to build relationships with your current customers and get leads from new customers. Email marketing is a simple yet effective way to reach people online. You can share company news, special offers, and keep your brand at the top of their minds. Take the opportunity to highlight new features or to simply remind customers why they need your service. To grow your email list, make it easy for customers to sign up for your newsletters. Share a social media post inviting your followers to subscribe. You could also use a popup form on your website to get more subscribers, but make sure it’s easy to close and that it doesn’t appear too soon, as this could annoy customers.

Ask clients for testimonials

Testimonials are invaluable to your business, and they can influence prospective customers to choose you over a competitor. If your company has good reviews or testimonials, it gives your business credibility, and customers will feel that they can trust your business. Ask your loyal customers to share a testimonial with you or a review online. Once they’ve shared their feedback, share a personal response to thank them for the recommendation. Share testimonials on your website, social media platforms, and in your email campaigns.

Find the time to focus on marketing

Money is not the only scarce resource when times are tough. When you’re trying to increase your marketing efforts and manage your business, time becomes a scarce resource too. Make time to market your Field Service Business by investing in Job Scheduling Software, a tool that automates job scheduling to reduce admin time. Your team’s schedule can easily be managed from your computer or mobile device, and automated job scheduling guarantees conflict-free planning. Your workers can access their schedule on-site, too, keeping your business operations on track so you can focus on your marketing strategy.

Considering Selling Your Portable Sanitation Business? 3 Things You Should Know First

Even good things must come to an end, and if you are looking at retiring or selling your sanitation business in 2022, you might be having some mixed feelings about moving forward. Likely, you may even have some concerns, which is perfectly normal. Odds are good that you spent a lot of time and effort making your business what it is today, and taking the next steps can be a bit terrifying. After all, you want to ensure that your fleet of vacuum tank trucks, your employees, and your customers are all going into good hands. So if you’re making that leap this year, what can be done? We have a bit of advice that might help.

1.) Do Your Research
Once you have listed your business for sale, make sure to do your research on any and all potential buyers. Take a close look at their reputation, business partners, who they purchase equipment from, longevity in the industry, and what types of policies they have for both customers and employees. Don’t be afraid to ask them questions, including what their vision is for the company once they buy it. This will help you to come to an informed decision.

2.) Have an Exit Strategy
2.) Have an Exit StrategyNothing can slow a process down like a bunch of red tape and fine print. Staying on top of paperwork and other legalities throughout the way can make a huge difference in expediting the sale of your company. Here is a list of a few things you should have ready in advance:

Exit Strategy Prep List
Get your books in order
Organize your legal paperwork. Consult or work with a qualified attorney for assistance.
Have a conversation with your financial advisor
Itemize and create an inventory of your company’s equipment if you don’t have one already. This can include vacuum tank trucks, safety gear, office technology, and any other equipment necessary for running your business. Knowing what everything is worth on paper will help you get the most money out of your sale.
3.) Prepare for Price Negotiations
Once you have an offer from a buyer you really like, don’t be afraid to enter into negotiations with them. After all, you are the one who knows and understands the value of your business. However, at the same time, be willing to be flexible and listen. You don’t want to run a good buyer off by being unwilling to make a few compromises. Trust your instincts in making a decision. If you have a business partner, be sure to talk over everything with them as well before signing along the dotted line.

Wrap Up
Choosing to sell your sanitation business is a huge step that requires a lot of thought, time, and attention to detail. You have spent years creating a legacy and you want to be sure that the people who come behind you preserve the integrity of your hard work. When beginning the process, keep some of these tips in mind, and that should help considerably.

Advantages of wearing long summer dresses for women?

With warmer months in high gear, it’s time to toast the pleasures and advantages of wearing summer clothing for women. During the summer, wearing linen dresses, shirts, or blouses is the ultimate everyday luxury. When traveling or in a balmy and humid area, women’s long dresses for summer are also an essential aspect of a capsule wardrobe.

We love women’s long dresses for summer because of their natural, timeless beauty and because they provide numerous benefits in warmer temperatures.

What are Women’s Long Dresses for summer?

A women’s long dress for summer is a long gown that falls to the ankles. These dresses are usually more casual and have a tighter fit on the top half of the body than the bottom. They’re made of various materials and come in multiple necklines and styles. These gowns suit women of different ages, shapes, and personalities and look fantastic on them.

What are the advantages of wearing long summer dresses for women?

Wearing summer clothing for women throughout the summer months can provide several advantages. Below are some of the most usual:

An Attractive Appearance

A women’s long dress for summer is one of the most flattering clothing items available. It’s form-fitting where it counts, and it adds just the right amount of elegance.

Bug-repellent and sun-protective.

If you opt to wear summer clothing for women in the summer, you will also be protected against pests and sunburn. When you sport shorts and expose your legs, bugs can be a real pain. With this dress, you’ll have the best protection for your legs, and you’ll be able to fight off bugs and prevent itchy rashes on your lower half.

A Chance to Get Some Fresh Air

Summer clothing for women is a lightweight piece of clothing that allows your body to breathe correctly. It’ll feel nice to be able to appreciate the summer winds in your attractive dress instead of being drenched in sweat like the majority of those around you. That is an excellent reason to purchase this dress. If you’re interested in shopping, go to They’re open online for now, and there are a variety of sales going on.

They’re adaptable

Women’s Long Dresses for summer are also highly adaptable. As a result, you can wear one to almost any event. It’s ideal for a night out on the town or a romantic meal with your significant other. This dress is also appropriate for a job interview, and you will most likely ace it. This outfit is also called casual. As a result, nothing stops you from wearing one to the beach if you want to. You can even wear it to the supermarket every week.

They’re simple to combine.

Another advantage of wearing summer clothing for women is that they are simple to match. Because it’s a one-piece outfit, all you’ll need to do is locate the perfect shoes to go with it. Choose a hue that is easy to match, such as black, to make that work easier for yourself.

Small Business – Is The Accounting Profession Ripping Them Off?

My 16 year-old daughter said, “Gee Dad! You look just like an accountant”

And she wasn’t being complimentary.

Accountants are perceived to be boring, stodgy and conservative.

Over the years we’ve been the butt of many jokes. I’ve heard them all.

Why did the accountant cross the road? Because he looked up the file and that’s what they did last year! Ha Ha!

What do accountants use as a contraceptive? Their personality! Ha Ha!”

Why do accountants become accountants? They don’t have the charisma to be undertakers! Ha Ha!

What do they call an accountant at the bottom of the sea? A bloody good start! Ha Ha!

I think I am the exception.

That’s why I’ve begun to call myself a business strategist and counselor. “You’re still an accountant,” says teenage daughter.

I am still an accountant and I’m still as passionate about it as the day I started. Because accountants have an impact on people’s lives. The advice we give changes people’s businesses which in turn changes their lives. I’m excited in my role of accountant.

Accounting is not stodgy. Accounting is exciting. Accounting is cool! My ambition is to become the “cool dude of accounting”. (do they still say “dude”, do they still say “cool”. Remember that song: When I say, “cool, man, cool, I don’t mean cool, man, cool, I mean you leave me cold, Jack”)

We were throwing some ideas around with some of our clients as we do from time to time, looking for that unique benefit that our firm gives to our clients. That unique something that distinguishes us from other accounting practices.

One said, “You have helped me to improve my business. Not only am I making more profits and have more to spend, but I also have more time to spend away from the business. The more time I spend at home with my family the happier my life is. And the happier I am the happier my wife and children seem to be.

When my wife is happy all sorts of good things happen – even our sex life improves. That’s it! You can advertise that using Kelvyn Peters CPA and Associates improves your sex life”

I don’t think so!

Sorry, we haven’t accepted his idea. You’re completely on your own in that department, but we can help you improve your business and consequently your life. And your goal might not be extra profit but extra time for living! We know we can because we are doing it for others.

We repeat ourselves so often because the truth is the truth and there is only a limited number of ways to tell it. You’ve heard this before. If you are spending every waking moment in a hassle about your business, there must be a better way. There is!

Accountants have been ripping off their clients for years

In 1973 I attended a workshop for accountants at the Finance Management Research Center then headed by Dr Keith Cleland. The workshop was intended to drag participants into the 20th century.

“Accountants have been ripping off their clients for years”, he told us. The 25 participants were shocked. These represented vibrant accounting firms from all around Australia, both large firms and small. They were at the cutting edge of the industry. Otherwise they would not have been at this kind of workshop.

To a person they resented that comment and one fellow wanted to punch him on the nose. (It wasn’t me, but I would have held his coat).

By the week’s end we discovered how we were charging high fees for things that our clients couldn’t understand, couldn’t use and didn’t need. At the same time we were neglecting the information that they did need to increase their profits and safeguard their businesses.

20 Years Later what’s Changed?

I attended a week long seminar hosted by CPA Australia in 1993 which was to train us in “client based accounting”.
Dr Cleland presented the initial module. He did not openly criticize accountants this time, after all, it was the CPA’s hosting it, but he gave almost the same speech (same jokes, too) as he had 20 years before.

“These things aren’t taught in Universities”, he said, “so the accounting profession has mostly ignored them. They have let small business down but things are changing”.

Know-it-all, Kelvyn Peters had to jump to his feet and say that the doctor had said exactly the same thing 20 years ago. Where were the signs of change? Universities were still not teaching accountants how to help their clients.

“This seminar with CPA Australia and the suggestion they might make client based accounting a speciality is a good sign”, he replied.

10 Years Later…

Nothing has changed. Our hopes have withered on the vine and small business must look elsewhere for help.

Recently I was called in to assist an ailing restaurant. We were happy to work with their existing accountant. We’d rather do the fun stuff and let the accountant do the boring tax returns and compliance work.

In this case the client insisted we take over the whole of the accounting function.

The accountant was most unhappy. “They are difficult clients”, he said, “I have kept the fee lower than it should be and I have done extra to help them”.

Indeed, he had! The financial statements were beautiful to behold with colored graphs and key ratios compared against industry average. (most accountants still don’t do that.

I had advised that both wages costs and cost of foodstuffs were too high. Our focus was to form tactics to reduce them.

“But I had already told them that”, said the Accountant, “what do they need you for?’

I told him that the client knew the kitchen wages were too high and what he wanted was for someone to show them how to reduce the wages in the kitchen.

“I can’t do that”, he said, “I’m an accountant”. I would have to camp down there in the restaurant to see what’s going on. And they wouldn’t pay the fee”.

Yes they would. They were going to pay me.

Most accountants see their role as being the provider of financial statements, cash-flow projections and tax returns, and there’s the rub.

Each of these is a tool not an end in itself. It’s like giving the client a hammer and saw and telling him to go build a house. He needs more than the tools, he needs to be shown how to use them.

Of course the client will complain about fees whatever the level if all he receives are not useful to him.

Accountants generally are flat out preparing financial statements and tax returns. Meeting dead-lines. They haven’t the time to ‘smell the roses’. Anything that doesn’t help meet a dead-line has to wait until later. Often its too late.

I may still look like an accountant, even the cool dude of accounting, but there is nothing I like more than talking with a business owner about his business. There’s nothing a business owner likes more than discussing his business and planning to make more money. It’s great fun and he loves to pay me for it.

Mostly, small business owners know what their problems are. And mostly they know the way to solve them.
It’s just that they need a little help to implement the changes necessary. Quite often their business only needs a bit of fine-tuning and at you’ll find Kelvyn Peters and Associates. They’ll give you the help you need.

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